Santoro's Wood Fired Pizza
A demo for a fictional Sheffield pizzeria on Ecclesall Road. Food sites have the easiest sales pitch in the world, the food itself, and most of them bury it under widgets. This one does not.
The brief
A takeaway site has one moment to work: someone is hungry, browsing options, and deciding in seconds. The photography has to hit before anything else loads into view.
It also needed a real menu structure with prices, because a PDF menu on a phone is where appetite goes to die.
What I built
- Full-width wood oven hero with the call-to-order action on top
- Dish cards with photography for the menu highlights
- A structured menu with categories and prices, no PDF
- Order banner with phone ordering and collection times
- Location and hours built for the on-the-way-home glance
Design decisions
The design system runs warm: reds and ambers pulled from the oven photography, so the whole page feels like the inside of the restaurant.
Everything conversion-critical works without scrolling past the hero: call to order, see the menu, find the shop. Hungry people do not explore websites.
Want a site that works this hard for your business?